Discover How to Write a Great Headline!

While I was reading articles this morning and thinking about writing a Press Release about the upcoming launch of our new Affiliate Program for MakeGlobalCash.com I ran across this article.

(if you would like details about the upcoming launch send me an email at makeglobalcash@jumpat.com)

In keeping with my previous post about "Press Releases" writing a great headline is so very important I just had too share this article!

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The Man With The "Grasshopper Mind"

By Dean Phillips
Contributing Writer
Article Date: 2004-11-05

Anyone may use this article free of charge, provided the article is not altered, and the resource box remains intact.

The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."

Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!

However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!

Particularly disturbing is the copycat syndrome. I can't even begin to tell you how many variations I've seen of the "Who Else" headline. For example:

"Who Else Wants To Write Great Headlines?"

By the way, the "Who Else" headline isn't new. It goes back many decades.

Here's the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet!

I have a much better alternative. Instead of copying someone else's headline, put in the hard work that's required and come up with your own classic headline.

Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results.

Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention:

Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You...

After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?

Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".

A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.

Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.

Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.

After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.

Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.

How will you know which headline is the best one overall?

Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!

To help you get the creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!

"The 20 Greatest Headlines Ever Written"

1. The Man With The "Grasshopper Mind"

2. They Laughed When I Sat Down At The Piano--But When I Started To Play!

3. To People Who Want To Write--But Can't Get Started

4. Does Your Child Ever Embarrass You?

5. The Secret Of Making People Like You

6. Advice To Wives Whose Husbands Don't Save Money

7. The Child Who Won The Hearts Of All

8. How To Win Friends And Influence People

9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. You Can Laugh At Money Worries--If You Follow This Simple Plan

13. When Doctors "Feel Rotten," This Is What They Do

14. How I Improved My Memory In One Evening

15. Discover The Fortune That Lies Hidden In Your Salary

16. How I Made A Fortune With A Fool Idea

17. Do You Do Any Of These Ten Embarrassing Things?

18. The Crimes We Commit Against Our Stomachs

19. How To Do Wonders With A little Land

20. Who Else Wants Lighter Cake--In Half The Mixing Time?

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About the Author:Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Website: http://www.lets-make-money.net

A Press Release - How to Write A Killer Press Release

Last month I shared an idea with you - writing a Press Release to increase traffic to your business.

You can submit them for free at PR Web.

However you still have to write the PR conforming to some editorial rules.

The following article written by John Jantsch who is a veteran Marketing Coach, Consultant, Speaker, Writer, and Author located in Kansas City, Mo. outlines those rules.

Enjoy!


How To Write A Killer Press Release

Copyright 2004 John Jantsch

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them.
If you understand that the purpose of a press release is to grab attention then you might also begin to realize that there is a bit of an art to writing an effective one.

This art actually begins with properformat.Itprobably
shouldn't matter how you format a good story but editor after editor has told me that if a press release comes to them and is not properly formatted, it often doesn't get read. Read that again if you are bit of a maverick. You want to read about your company in the news then you might just have to follow the rules.
Ultimately your story will have to stand on its own but follow this accepted format and you stand a better chance of making that all important first impression.

+ For release timing

The very first thing to appear on your release is the release date or time. If your story is for immediate release say so For Immediate Release. If there is a reason to hold some news or a seasonal deadline say so. For Release Before Halloween. Some background type releases can also carry the - Release at Will tag

+ Contact Information

Don't make it hard for them to get in touch with you. Right under the release info state your name, address, direct phone, and email address under the heading "For more information" Remember the real point is to get them to call you.

+ The Headline

90% of all advertising effectiveness rides on the effectiveness of the headline. It is no different for a press release. Most readers will decide whether or not you have anything to say based solely on the grabbing power of your headline. Pull them in quickly. Write 5-6 attention grabbing headlines and then put your release away for day or so. Come back and see which ones still grab you. It is that important.

+ Dateline

At the start of the body of your release you are expected to provide some useful information. First the date of the release and then the city the release originates from. Put a dash after the city and then start the body of your release. ie: February 18, 2003 - Kansas City, Mo - Today in history...

+ Double space

Double space the body of your release. This probably goes back to the days when reporters made notes by pencil in the space between the lines but I guess some still do that.

+ First Paragraph

Okay, so now your headline grabbed them. Tell them what you're going to tell them in the first paragraph. Don't beat around the bush or try to be cute here. Hit them with your best shot.

+ Quotes and Credentials

Quotes make for interesting reading. Try to find a newspaper story without a quoted source of some sort. Add your own quotes and then add some credentials to the person you attribute the quote to. If it's you and you're a master plumber with 25 years of experience, then say so. "The flora and fauna was breathtaking," said Bill Sphenkle, one of Kansas City's most experienced plumbers.

+ Call to action

If you want them to interview or visit your website to find out more information, then say so. Bill Sphenkle is available for interviews. Just don't hype your company or product. Nothing gets your release tossed faster.

+ End

At the end add the symbol # # #

There is a free software program that will allow you to write attention getting, perfectly formatted press releases by simply filling in some blanks and answers guided questions. You can download Instant Press Release http://www.ducttapemarketing.com/Instant-Press-Release.htm

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John Jantsch is a marketing coach, speaker and author. Find
out more at http://www.ducttapemarketing.com

Spam - I hate it - Here is an article from Jeremy Gislason on "How to get Rid of the 4-Letter S-Word"

How to Get Rid of the 4-letter S-Word

Copyright 2004 Jeremy Gislason

Now don't get all upset, as we are going to talk about the other S-word and that would be S*P*A*M. The * is in between the letters because just the use of this S-word can cause your email to not be delivered.

The S-word is considered to have happened when you send an unsolicited email to someone. Unsolicited means they did not specifically request your information and this is where things get a little dicey.
People subscribe to free offers online, but they forget to read the small print and that small print will tell them they are agreeing to receive offers from third parties.

Their email is then sold to dozens of people who in turn might sell it to dozens of other people. The result is the person who wanted to get a free coupon to a restaurant will now start receiving offers for a variety of products and services.
Now, most of these people who buy these leads are honest and caring people and if someone asks to be removed from their list, they will be removed. The problem comes from the real S-worders who buy large number of leads and will never remove an email address. Plus, if you click on the remove link, not only does it not remove you, but it confirms to these people that your email address is valid and they will start sending more junk to you.

In addition, there is software that is readily available on the Internet that will allow someone to harvest millions of email addresses. Harvesting emails for those of you who do not know is the ability for this software to pick up your email from your webpage, a blog, an article, heck I would not be surprised if they can't get my email address off my business card!

So who do we blame for S-word?

1) We can blame the greedy people who subscribe to offers to get something free and do not read the fine print.

2) We can blame the greedy people who purchase these lists of greedy people who want to get something free and do not read the fine print and then these people who purchased the lists start blasting emails selling everything under the sun at rock bottom prices.

3) We can blame the greedy people who buy from the greedy people who purchase these lists of greedy people who want to get something free and do not read the fine print and then these people who purchased the lists start blasting emails selling everything under the sun at rock bottom prices.

4) We can blame the politicians and media who keep the S-word in the newspapers and on the front of everyone's mind.

5) We can blame the Internet for being such an economical and practical marketing source.

6) We can blame the ISP's who send the emails to their members and subscribers.

7) We can blame the Autoresponder companies. After all their services allow people to send lots of mail.

8) We can blame ourselves.

Tough call isn't it? The point is, we all have something to do with the S-word and we are all responsible for getting rid of it. When I first started in marketing, the Internet had not been invented yet and the way we promoted our company was to send direct mail. This was harmless because if someone did not want it, they could simply throw it away, but boy did we catch it from people who wanted to literally remove parts of our body that we had become quite fond of.

You don't hear much about direct mail anymore because the S-word has taken over the news. The problem is the S-word cannot be stopped by legislation or politicians or rules because the people who are really abusing the email system are using techniques so they cannot be tracked. The S-Cop site is out to get rid of the S-word and while I applaud their effort, going after the little guy is not going to get rid of the problem.

The only way to get rid of the S-word outside of charging a fee to send and receive email is to educate people. We need to educate the greedy people who still think they can get something for free on the Internet. We need to educate the people who are purchasing lists of names in small quantities and sending multiple emails without giving the receiver a chance to breathe in between messages. We need to educate the Autoresponder providers to just say no to someone who wants to send bunches of email with purchased lists. We need to educate the people who continue to buy from the big S-worders because lets face it, if bulk email did not work, people would not send it.

Someone is buying something from these people and whether they are doing it because they get a good price or because they are naive and believe the message, does not matter.

The illegal drug trade would dry up if people did not continue to buy illegal drugs. Terrorism would stop being a way to change policies if the media did not give these people mention in their newspapers and on television and radio. The S-word is working for some people and it will continue to work and be a problem for all of us until everyone stops buying from them.

The purpose of this article is to help educate people. If one person reads this article and avoids subscribing to get a free restaurant voucher, because he knows that he is going to get hit with bunches of emails, then we will have accomplished our goal. We, those of us working online need to make the S-word go away, because if we leave up to the politicians and lawyers, we the people who most depend on the Internet and email will be paying to send our email in the very near future.
Personally, I do not want this to happen. I want the government and the lawyers as far away from the Internet as we can keep them because all in all the Internet works very well. However if we get the government involved, we might as well get prepared to start paying to send emails and also get use to 28k modems because they would take us back that far if they are allowed to interfere.

S-word is not coming from the reputable companies and people online. S-word is coming from people that do not care about laws or what is right or wrong. They only care about the dollar and they won't stop as long as they are making dollars, and they are only going to make dollars if people keep supporting them!

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Darryl Graham is President of ISORegister, Inc.
ISORegister has been online since 1999 and is committed to helping people better utilize the Internet in an efficient, effective and affordable manner while also teaching responsible marketing. Visit ISORegister today at:
http://www.ISORegister.com

Expanding Business - Some Good Advice For Ideas!

A good article especially for the new home based business marketer.



Want To Expand Your Business? Try Walking Barefoot in the Grass!

Copyright 2004 Diane Hughes

I hear it all the time. "I want to expand my business, but I don’t know how." Many online small business owners have this challenge. In all actuality, it’s not a business problem... rather a creativity problem.

For any given industry, there are dozens of ways to expand, reach new customers, develop new products, and offer more services. However, the struggle comes with trying to think of new ideas. "Where do I expand to?" "How do I reach new customers?" "What products or services should I add?" These are all questions that can seem overwhelming to someone stuck sitting in front of a computer all day.

One way to open your mind to new possibilities is to get creative. When your creative juices start flowing, all sorts of ideas pop into your mind. Some may seem silly or inconceivable, but others will cause you to have "light bulb moments" where you’re amazed that you didn’t think of the idea before.

To break the monotony and open the floodgate of creativity, try doing some of the following. They are all "kid-like"
activities designed to eliminate the humdrum business thinking you’ve become accustomed to and free your mind to unlimited possibilities.

1. Walk barefoot in the grass.
When was the last time you took your shoes off and strolled around your yard? While you’re walking, notice the birds in the trees, the crickets beneath your feet, and the shapes of the clouds overhead. Take time to just relax and dream again.

2. Buy a set of building blocks.
Or you can borrow some from your children! Use your imagination to construct anything you want. Be unique...
think like a kid and create a true masterpiece.

3. Forget about being wrong.
Kids never care if they’re wrong. If you tell them they can’t do something, they simply say, "Oh yes I can!" Rather than looking at new business ideas from a "it’ll probably fail" point-of-view, take the "oh yes I can" stance.

4. Rearrange your office or workspace.
Sometimes just the slightest change in your routine can spark creativity. Change the placement of your desk, add some plants, hang an overhead light, or alter some other aspect of your workspace.

When you take the time to nurture your creativity, it will pay off in ways you never imagined. And isn’t that the point? Learn to imagine the unimaginable and make your business soar!

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Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

5 Reasons Why Your Site Needs to Publish a News Feed - By Tinu AbayomiPaul

5 Reasons Why Your Site Needs to Publish a News Feed

Copyright © 2004 Tinu AbayomiPaul

It seems like everyone is talking about RSS Feeds. They’ve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet.

So does your site need one?

This question is somewhat like asking if your site needs a newsletter. Sure, the sky won’t fall tomorrow if you don’t get one today, but once you realize the benefits of having a news feed for your site, and try it for yourself, you may become an addict like the rest of us.

Reason #1: More free traffic to your site

I’m not exaggerating when I say that a frequently updated feed can bring you massive amounts of traffic in a short time period. This won’t be true forever.

Here’s a snapshot in PDF format, of just the feed-originating traffic to a new page of my site for the first 24 hours it opened.

http://www.freetrafficdirectory.com/2-rss-marketing/screenshot.pdf

Not exactly a stampede, but here’s the good part.

On the fourth day, the feed traffic doubled, and all other traffic continued to rise at the same rate.

That's my fifth active feed of the twenty I have spread out over four sites, and I get similar results each time. In thirty days, that would be at least 5,000 new targeted visitors - again, this is not counting my present traffic, or those who try my feed and stay subscribed, nor does it factor in what happens when the traffic doubles again..

I can’t promise you the exact same results, no one can. But you should know that my feed is targeted towards a crowed market - if you know how to set up your feed properly and correctly apply your keyword research, you could have better results..

Those visitors, from the first hour of traffic to today, resulted just from submitting my feed to the list of directories I compiled from many sources and studied. Some bring great free traffic to new feeds, some are better for once your feed has matured.

You can often get better placement in feed directories and in Yahoo’s RSS Directory than you could from your results in a regular search engine, and often, inclusion is instant.

Reason #2: It’s a hands-off way to update your audience

What if you could run your newsletter without the hassles of maintaining your list, removing bounced addresses, finding new subscribers, formatting the content you find, altering your content to keep from being blacklisted, and after all that, wondering if all the various blockers mistakenly kept your message from getting through?

If that sounds like heaven, you can be one of the angels as soon as an hour from now.

When you supplement your current newsletter with more frequent updates via feed, you will be able to push out updates to subscribers to your news channel or feed more frequently and more efficiently.

With all the new free tools available, even if you’re all thumbs when it comes to making a web page, if you can fill out a form, you can create a feed.

Reason #3: Get visitors to click through to your site whenever you update

If you haven’t used a feed reader before, you might be confused about the connection between the feed and your site and why it can result in an increase in traffic. I’ll attempt to explain this to you in words, but I suggest downloading a news aggregator (also known as a feed reader), and looking at the results of your favorite site’s feed through a reader after you read this for the full effect..

You can use my main feed here if you don’t have one to view: http://feeds.feedburner.com/FreeTrafficTips

If you don’t want to have another application up while you’re surfing, you can try Pluck , a free application you can use for more than just feeds that integrates with Internet Explorer - get it at http://freetrafficdirectory.com/pluck - it will take you right to the downloads page.

You can also do this from My Yahoo!, by changing your page to include their RSS Headlines console, still in Beta testing at http://my.yahoo.com .

To summarize, a visitor sees the headlines they want to read, view the summary, and click through to your site to read the rest of the news, either in a new window, or without having to leave the application they are in.

And when you update again, the reader will notify them that you have new headlines, and/or populate the list of items you have available. This can keep your audience coming back.

If you had trouble following that, come to this page for a one minute tutorial:

http://www.freetrafficdirectory.com/members/postt95.html

Reason #4: Recycle old content.

If you have a list of your older articles, some older product reviews, site suggestions, or archived newsletters, you can use those to build content to populate your feed with information. As long as this news is still relevant, you can recycle this content to attract new visitors

Reason #5: Its so easy it’s crazy not to do it.

Before the last few months, there weren’t as many free tools online that made the process of starting and publicizing a feed so effective and user-friendly.

The bottom line is, now that you can get all those benefits from filling out a form, saving the file, uploading to your server, promoting it once, and updating it from time to time, it’s insane not to do so.

You already have to update your site from time to time. You might as well get all the benefits of having a news feed too.

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Tinu? Currently wanted by Secret Hoarders of America for spilling free traffic tips: http://www.freetrafficdirectory.com/blog

5 Little Known Ways To Generate Free Traffic

5 Little Known Ways To Generate Free Traffic

Copyright 2004 Jo Han Mok

Most people have the notion that generating traffic is a one-off event, and it involves spending huge sums of money on advertising.

Nothing can be further from the truth.

First of all, it's possible to open up streams of autopilot traffic geometrically, surely and steadily over time.

Secondly, it costs next to nothing to do it, if you know how.

Here are 5 instantly implementable methods to open up new traffic streams without needing to spend a dime.

Free Traffic Method #1: Contribute Content

Writing an ebook is a time consuming and arduous task. In comparison, writing a chapter of rock solid content is much easier and more achievable.

I've personally been invited to contribute content to many people's info-products, usually in the form of 'chapters', and this has resulted in a lots of quality traffic that is not only free, but presold.

While I understand that a person who is little known might not receive invitations to contribute, one can always solicit permission for your content to be included by publishers.

It's all a phone call and email away, and if your content is good and your approach is right, a rejection is unlikely, and even if it happens, it's not gonna kill you, so just tell yourself 'next' and move on.

Free Traffic Method #2: Give away Free viral Reports

Put your best content into reports and give it away.

Articles are great, but when you package them as Portable Document Files, there is a greater "perceived value".

Give away free reports. Allow people to give away your free report to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

Obviously, your reports will have to be 'viral' in order for that to happen.

The best way to make your reports viral, is to include a monetary incentive.

The links within the reports can be made brandable, and it'll be to your advantage to find some sort of multi-tier affiliate program that will increase your earnings exponentially, because you make money when the person giving away your reports makes money.

It's a win win situation, and also allows you to use these magic words "make money by giving this report away".

Free Traffic Method #3: Help Other Publishers

It may surprise you, but your own website visitors may be info publishers as well.
Help them help you by using these magic words, "Use Our Free Content On Your Site Or In Your E-zine" Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box.

This will spread your advertising like wildfire all over the internet.

Free Traffic Method #4: Offer Testimonials

If you're reading this article, chances are you're an info-junkie. If you've bought lots of info products, why not offer an unsolicited testimonial to the info-product creator?

Simply include your URL under your name when giving the testimonial, and if it's used, you'll have additional exposure, and traffic.

Obviously, you'd only give a testimonial to a product that you think has value and is good, and not endorse anything or everything under the sun.

Testimonials can bring you traffic and top of the mind awareness, so don't underestimate the use of something as simple as this.

Free Traffic Method #5: Syndicate Your Content

A word of caution: don't use JavaScript. Why not? Because search engines don't 'see' JavaScript, so JavaScript feeds are useless for SEO. To make newsfeeds visible to search engines, their text has to be embedded into your page.

FACT: If you view the source of your page and you don't see the actual text of the newsfeed, then search engines aren't going to see it either.

Intead, do try using Real Simple syndication, or RSS. It's the buzzword on the Internet. RSS is a lightweight XML format designed for sharing things like news headlines and other web page content.

You have a variety of opportunities for increasing traffic to your website. Publishing your own feed is a great way to cut through all the noise and clutter and get your message directly to your target market. On the other end of the spectrum, importing feeds from other sites or even other parts of your own site and displaying them on your webpages can increase your search engine rankings by automatically keeping your website full of fresh, relevant information

If you're a little lazy and not too motivated, you'll be glad to know that regardless of what topic or subject matter you've built your website around, there's valuable content out there... articles and information written by an "expert" in that particular field.

Because a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself! Yes, you can profit from other people's content.

There you have it, 5 easy ways to start getting free traffic fast.
Now, go get it!

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Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Find out how he can help you flood your website with red hot traffic that is 'primed' to buy at http://www.InstantVisitorSurge.com

A good article about choosing “The Best MLM Leads” by Jeff Schuman

How To Choose The Best MLM Leads

Copyright 2004 Jeff Schuman

What are the characteristics of the Best Mlm Leads? This is a good question to ask before you spend any money buying leads to build your MLM business. Before we get to that let's take a look at why you would want to buy MLM leads in the first place.
Over the years the multi-level marketing business has gotten a black eye because of the over hyped promises of money and freedom. Very few people have ever achieved a high level of success in any MLM business. And even fewer have ever been able to maintain the level of achievements over a period of time.

That does not make MLM companies bad. Nor does it make the opportunities they afford the average person as a way to make extra money or even as a way to drastically change your lifetsyle. It can be done and using MLM leads is a great way to do it.

There are 2 big benefits to buying MLM leads.

1. It gets you away from approaching your friends and relatives. If you have been in more than one MLM business over the years you may have already approached them and used up your credibility when you were unsuccessful.

2. This is a duplicatible way to build your business that you can pass on to your downline. Any successful network marketing business will tell you that one of the main components of success is duplication. Anyone can buy leads and work them over the phone or thur the internet with the use of an autoresponder.

If you are unsure of how to work a lead over the phone I would suggest getting the book "Recruit Your Way To Millions" by Fred Stegge. After reading this book you will be able to explain what you do and what you offer to a new prospect in 30 seconds or less.
http://www.team-schuman.com/recruit-your-way

If you are unsure of what an autoresponder is or how to use one read this article I wrote "How To Effectively Use An Autoresponder." This is an absolutely essential business tool if you are going to succeed online with your MLM business.
http://team-schuman.com/articles/article15.html

Now that you understand some of the benefits of buying MLM leads and how to market to them let's take a look at what are the characteristics of the Best MLM Leads.

1. How many times are the leads sold? Many MLM lead companies sell their leads over and over. You will be contacting a prospect that has already been marketed to.
Personally I like leads that are exclusive to me.

2. How old are the leads? Would you rather contact a prospect that has expressed an interest in the past 48 hours or in the past 48 days. Being able to strike while the iron is hot so to speak is a great benefit of a fresh lead.

3. How many leads do you get for your money? Obviously the more leads you can get for the best price the more leads you can buy at a time. This is especially important when you are first starting or when you are helping your downline get started.

4. What is the quality of the lead? Nothing compares to a lead that contains both a phone number and email address along with a few qualifying answers to questions like "How much can you invest to get started" or "How soon do you want to get started" or When is the best time to contact you?" If a prospect is answering these type of questions you are getting a much better quality lead than if you just have a name and email address.

5. What is the response rate? This will improve as your skill level at working your leads improves, but the fresher higher quality leads will give you a better response rate even when your skill level is low.

6. Do your leads come with any extras such as an autoresponder, training on how to work leads, pre-written email marketing letters, phone scripts, your own website, flash presentations, etc.

These are the top qualities of the Best MLM Leads. Be careful when choosing a place to get your leads. Not all MLM Lead companies are created equal. It is going to be the single most important decision you make when trying to grow your MLM Business. Make the wrong choice and you will waste your time and money as well as the time and money of your downline. Make the right choice and you can be building your business successfully for years to come.

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Jeff Schuman has made over $35 Million Dollars in sales in his 20 year sales and marketing career. His Best Mlm Leads website contains the best mlm leads companies available today. His Team-Schuman.com website contains the best make money, and make money online websites anyone can use to get started making money from the comfort of their own home.
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How Yahoo's Recent Facelift Can Mean More Traffic To Your Site

Copyright © 2004 Tinu AbayomiPaul



It even surprised me.



Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well.



You see, I was sure we were at least a year off from this glorious day.



The News



Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site - the “My Yahoo!” page looks different too.



On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explaining the RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds into the mainstream.



The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted.



When I logged into my page in the "My Yahoo!" section, I saw a big difference in the number of feeds left to choose from, as well as in the way they were presented.



Currently, the RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you’re not getting the results you’d like from your set-up, there are small changes you can implement that will make a huge difference in your listing.



Best results aren’t as easy as submitting your feed now, but you’re still within the window of opportunity - if you do it properly.



What the News Could Mean For Your Site If You Act Now



One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly.



If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You’ll want to learn how to create a feed that gets well listed immediately.



Currently, the RSS module boasts "150,000 sources". Yahoo will still need hundreds, perhaps thousands more, even if it only intends to list the “creme de la creme” of the submissions it gets. Being in that group is as easy as submitting your feed.



Being at the top of the list isn’t. However, you’re still within the window of opportunity if you take the time to learn how to do this properly. You can get free details on how to do that at helpmerss.com .



“My Yahoo!” RSS Headline module Coming Out of Beta?



If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards.



If you don't have one yet don’t worry, because it’s never been easier to make one. If you can cut and paste, there are tools all over the Net that will show you how- some will even generate the file for you.



However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - it's not as simple as adding your feed now that there are more competing listings.



Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at the same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void.



That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag.



And I do, but that's hardly the point.



The point is, there's no place you can even go to buy the caliber of exposure to the quality of audience that reads feeds. The typical audience that accesses information by feed are also blog readers. A study this summer estimated that the 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000.



The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over the head with your sales pitch, they can be both loyal and interactive.



(If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.)



And if you're in the business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to the converted. If your product solves their problem, and you show that you deserve the trust of this subscriber, you’ll also find the route to a sale an increasingly downward slope.



The bottom line - this is the power surfer's favorite toy. And if your content appeals to them, you need to learn how to play.

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Learn how Tinu saw a 75% increase in both traffic and sales from feeds at http://freetraffictip.com/rssbook . For free reprint rights to her articles (and a potential $500 bribe) send a blank email to moneyarticles@freetraffictip.com .