"If an RSS feed is the Yahoo backdoor, is a Blog Google’s?"

"If an RSS feed is the Yahoo backdoor, is a Blog Google’s?"

Copyright 2004 Tinu AbayomiPaul

Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?
Well, let’s take one question at a time. The answer to whether you can blog your way into Google search results is yes, sometimes in six weeks, often in 24 hours.
Yes, you read right, in less than 24 hours. Under certain conditions, the search engines actually want you to succeed at this.

I’m aware that these statements may cause some controversy, but that won’t make them any less factual. Since September, Google has been set up to show you proof of this, which we’ll go over in part two. My new blog has been spidered and indexed daily since it was created.

Not only is this possible with your blog, the way that blogs are set up make them one of the most conducive web site mediums to attract more traffic from multiple sources quickly. The trick to getting this to work for you, is in understanding which conditions have to be met first.

And we’ll come back to that shortly. First let’s talk about what’s typically wrong with the process most people take to get their sites listed.

Most people submit their sites to Google and wait six to eight weeks to see if they were included. Other people know that the fastest way to be spidered is to leave your link at a site that is already getting spidered.

But even among those people, when they don’t see their site in Google exactly the way they’d like, they give up, and say it didn’t work.

So what went wrong?

The place that the majority of people go wrong is in trying to trick the Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills.

You may think that if you study all the search engine tricks, you’ll have the traffic from the search engines and it will then follow that yours will be the site people come to for the keyword they want, which in turn, will get 1% of those people to buy what’s at your site.

If you think that, I’m not here to tell you that you’re wrong - sometimes that works. I’m just saying that there are other easier, faster, less expensive ways. Some of them only have subtle differences from the way you know.

The truth is, even if we could somehow reverse engineer the secret Google algorithm, it periodically changes. So mastering that system would be temporary, even if you could do it.

Did you know that you don’t even need the traffic for your most desired keyword to be successful? You just need some targeted traffic that converts well. Some of the most financially successful sites generate amazing profits in the tens or hundreds of thousands with a few hundred or thousand visitors every month.
The method I most suggest to get the kind of search engine results that can power those kinds of sales, is aligning your site with the purpose the search engine seeks to fill.

It is faster, more effective and involves far less effort.
You should still make sure your blog meets all the basic search engine optimization guidelines. However, the very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let’s look at the facts, and see how blogs align themselves more closely with one of Google’s purposes as a search engine.

Here's what you need to keep in mind:

1- if you get your site’s link in the path of the search engine spider or robot of your choice, in this case Googlebot, if may follow it.
2- the way to get it to follow the link is to make sure it can "see" your link
3- if your content fills a need that the search engine’s database of links has, it will include your link, and,
4- if your link fills a deficit better than any other site, in accordance with Google’s secret formula or algorithm, it will rank your page well.
So now, the only missing component necessary to our success is now finding out how to be the best site Google finds for a category that has a deficit.
One of the strengths of Google, as perceived by people who like it, is the vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.
It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on the web today are in blogs, as well as their corresponding RSS or Atom feeds.
A blog’s very function is to contain constantly updated focused content, on one topic or field.
When blogs first started, the topic was often a person’s life. Business blogs, instead, are updated records of a certain kind of information relevant to an industry, a company or a topic, aligned with the interests of their visitors.
So you need to know the following things in order to get your blog included on Google’s search engine results pages.
• Where to leave your link so that it will get spidered
• How to make sure Googlebot sees your link
• How to set up your blog so its content fills a deficit
• The best way to make sure your blog does this better than
other sites.

There’s a specific formula of success for this, one of many that will work not just one time, but repeatedly.

We’ve run out of space for the moment, but part two picks up with the specifics of how your blog needs to be set up and how to determine exactly where Googlebot can find your link.

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Read part two of this article at
http://www.freetraffictip.com/goblog or to find out how you can learn exactly where to leave your blog link down to the time of day.

Information - the art of selling

Information - the art of selling

Copyright 2004 Dave Collins

Money may well make the world go round, but facts, details and data oil the machine that beats at the heart of it. We supposedly live in the age of information, yet many of us seem unable to use it to its full, and allow ourselves to drift along on a sea of missed opportunities.

If we can take it for granted that you have a good product, it should be a safe assumption that the single most powerful marketing tool at your disposal is information - the simple truth. You're not selling a duff product, trying to convince punters that underneath the rusty exterior lies a power beast… nor are you trying to sell ice to the Eskimos. You're trying to sell your software to people who either need it, or could use it - to the point where they're actually prepared to buy it. So how do we get them?

With information tools.

Information Tools

An information tool is any kind of device that you can use to show yourself and/or your product. Like any other tool, its primary purpose is to make life easier and more efficient. In our line of work, the most commonly used is a signature file. Your signature file should be around four to six lines of simple text, to be used at the end of every single email, letter, report or newsgroup posting. No exceptions; in your business correspondence, to your friends, family, everything and everyone.
The text should contain all your critical contact data - at the very least your full name, your company or product, URL of your website, email address, and some sort of slogan or catchphrase. If you have a work phone number, then make sure you include it. Ensure that you also include the email address in the signature - having it hidden away in the Reply-To part of the email client does little good if someone prints out your letter, or even cuts and pastes the content into a new document or file. Have it there for all to see. Have you ever clicked on a link in a signature, just out of interest? You're not alone.

The next tool is the stock text. Chances are that you find yourself writing the same text time and time again - the same phrases, features and pricing information. Write them out in full, so that you have them there for use as needed.
As well as saving you time in the future, having them available will also ensure that you're sending out a well-written version of the information, that includes all relevant details, without forgetting a thing. Never rely on your memory alone. When you try and describe your software at the end of a long, problem filled day, you won't do it justice.

The actual content of the descriptions is critical here.

Make sure you write the text in the first person - either I or we. There's nothing wrong with referring to yourself as either of the two - but make sure you're consistent. Make sure you also use positive phrasing, and keep it simple. Be as concise and precise as possible; an exact number looks far better than vague-isms such as loads, lots, many or heaps. If your writing skills aren't so good, get someone to help. Chances are you're going to use these texts many times, so it's worth getting the content just right.

A newsletter is another useful information tool, and can be a great way of keeping in touch with your customers or anyone else who may interested in your product. They are fairly easy to setup and administer, but pay attention to a few dos and don'ts. Make sure that you include details of your own product - but don't let it be the main content of the newsletter. If all you're sending is a long-winded advert, people will unsubscribe quicker than you can whisper "lost sale".
Again, content is king. If you can provide some sort of tips or information that people either need or will find useful, they'll want to receive your newsletter, but be careful not to drive them away. If you send out a mailing every week, some are bound to get fed up and unsubscribe.

While you're at it, make sure it's easy for someone to subscribe and unsubscribe; it's very bad form to make it difficult to do so. Some sort of stock text explaining how to do this is a very good idea.

Another golden rule is to stick to pure, clean ASCII text.

You may like HTML in your mailings, but if the recipient's email client doesn't - they're gone. In brief, useful is good; short and sweet is even better. And before you announce your new mailing list, make sure that you have the time for it. You can end up looking awfully silly when you close before issue one even comes out.
Press releases are probably the most well-known information tool of all. I'm not going to go into the what's and how's here - take a look through past ASPects issues, and check out Al Harberg's tutorial at www.dpdirectory.com. Once you have your press release, use it. Make it easily available on-site, and keep it updated when you have new versions or changes. Long after your press release has been sent, you can still be putting it to good use.
Take Advantage Of Your FAQs

Frequently Asked Questions are another golden information opportunity; chances are that you've already read over a fair number of these yourself, and it may even be one of the first things you look for on a site. I know I do.

Practically speaking, you can't throw every bit of information you have on the front or main page of your website. It doesn't look good, and will simply overwhelm most visitors. But when a person goes to read your FAQ, they already know the basics, and want to know more. Feed them.

Use your FAQ wisely. Don't use it as a data dump, but do include the questions you get asked the most. If you can, also make it downloadable, as a PDF or HTML file. Make sure you also put your contact details at the end of the document, something along the lines of "What do I do if I have more questions?" . They've asked for the information, so don't be shy to give it them. I list my email address, website URL, phone and fax numbers, mailing address and ICQ number as standard. All have been used on numerous occasions.

Many email clients also allow some sort of auto responder to be setup - that can send out a stock text when a certain address or specific subject is received. Better still, many webhosts have this sort of feature.

We supposedly live in an age of information overload, where quality loses the battle to quantity on an ongoing basis.

Don't let your product become another casualty. Keep it short, keep it sharp, and use it wherever and whenever you can. Think of every opportunity to write an email or note as an opportunity to reach a customer; don't waste it. Be seen, be sold.

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Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.com and http://www.davetalks.com

A Day in the Life of an Internet Marketer....

A Day in the Life of an Internet Marketer....

Copyright 2004 Richard Grady

I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day. If you want the BIG rewards however, you are going to have to put a bit more effort in.....
To illustrate the above point, take a moment to read the account of a typical day in my office......

7.30am Get up and turn on the computer. Grab a cup of tea while it downloads my emails. A web business is never closed, so even though I checked my emails last night at 11pm, there are still over 30 new ones (not including
spam!) - mostly from US customers (I am in the UK so the time difference means that whilst I am sleeping the US is wide awake).
Spend the next hour replying to emails and deleting spam.
8.30am With the emails done, I make a start on the real work of the day - developing. I am currently building a new membership site. The content is there but I am just ironing out some of the 'behind the scenes' software issues. The key to a good website is to have everything running automatically so that customers don't have to wait for their purchases and the site owner doesn't have to deal with every single transaction that takes place.
9.00am I run into a problem with a software script that I purchased yesterday - basically it doesn't work and I need it for the new site. Obviously it comes with support, but I purchased it from an American company which means that due to the time difference, I probably won't be able to get any assistance until later this afternoon. I send an email anyway and hope for the best.....
9.10am Wow, I get a reply back from the software developer
- it must be about 2am in the US but he is still working!
He agrees to fix the problem and install the script on my website right away - what fantastic service. I leave him to it and go to have some breakfast.
9.30am Ok, more problems, the software guy is telling me that the reason the script doesn't work is because of my web host. I phone them up and they tell me that the problem is with the software - oh great, I am stuck in the middle! Unfortunately, I use one of the largest web hosts in the UK so they don't take too much notice when I tell them that my software chap in the US thinks there is something wrong with their configuration settings!
11.30am Two hours later and I am still going back and forth between the software guy and my host. We don't seem to be any further forward and the last telephone conversation with the host involved them telling me that they don't offer support for third party scripts and there was nothing more they could do. I find this somewhat irritating as I am paying them well over $1000 a year for hosting and the software guy is earning a fraction of that and still hasn't been to bed yet!
11.35am The web host phones back with a solution, I pass it on to the software guy. His opinion - it looks good and he will get back to me in 5.
11.37am Software guy is back and everything works - yippee! I thank him for his efforts and work out that it is probably around 6.30am in the US and he has been up all night. Now that's what I call customer service. This is one of the reasons that I like to deal with small businesses - they tend to care more about your custom and make a bigger effort to keep you happy.
Happy that the script is now working satisfactorily, I check my emails again - another 25 have arrived since I last looked, so I spend 45 minutes sorting them out.
12.15pm Emails finished and I really want to get the website done so that I can launch it tomorrow. I am going away tomorrow evening and I want to launch it before I go, otherwise it will be delayed for another 5 days and it has already taken a month longer than I anticipated to complete. I make a start on the final testing.
12.30pm I have a brainwave for a new website and get sidetracked into doing a bit of research on the Web to see if anyone else has already set up a similar site.......
12.45pm I can't find anything like my idea on the search engines, so I figure that even if someone has already thought of it, if I can't find it then no one else will be able to. I forget all about the members site that I am supposed to be working on and start designing a home page for my new idea.
2.00pm That's the problem with the Internet - it is too easy to get sidetracked into other things! I have just wasted over an hour playing around with a new site - a new site that I have no time to build. I add the idea to the pile of post-it notes on my desk - must be at least 20 'great ideas for a new site' in the pile - I will get around to them one day.......
2.15pm Right, I am back on the job and the new website is ready to go. I need to draft up an announcement email to send to my subscriber list to tell them about the new site.
3.15pm After typing up a long announcement email, I bore myself reading it and decide it is just too long. I cut it down to a couple of paragraphs and upload it to my mailing list manager for sending tomorrow.
4.00pm I realise that I haven't had anything to eat except for a couple of bits of toast first thing this morning, so I take a break and have a sandwich.
4.30pm Back at my desk (I am sure I got a full hour lunchbreak when I had a job!) Another batch of emails to reply to and a customer having a problem with opening an eBook which needs sorting out. Customer service comes before everything else, so I spend the next 30 minutes trying various things to fix the problem and eventually get things working for the customer.
5.00pm By this time of the day, my eyes are usually getting pretty tired from staring at a computer screen for hours, so I don't normally do anything too 'important'. It is a good time to have a general surf around and see what other people are doing online.
6.00pm Have just remembered that I promised to review an eBook for a colleague and get back to him today with my opinion - I haven't even opened it yet! I hope it isn't too long....
7.00pm Phew, it was only 30 pages, so I read it and send off an email with my comments. Just a few more emails to deal with and then I am turning the computer off for a couple of hours.
7.30pm - 10.00pm Dinner and slump in front of the television time!
10.00pm Quickly check my emails again before going to bed.
I don't like to leave anyone waiting for longer than 8 hours without a response - I know how frustrating it can be waiting for a reply.
11.00pm Bed and I am ready for it too!

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Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts),
visit: http://www.thetraderonline.com/newsletter.html

A Little Secret That Produces BIG Results

A Little Secret That Produces BIG Results

Copyright 2004 Jason Tarasi

What if I told you that with each passing day, you are losing dozens of subscribers to your newsletter? As you read this, you are probably losing potential customers, and taking money right out of your own pocket.

Don't panic, I have a secret I want to share with you.

It is important to remember that what separates the top Internet marketers from you, is using small, but effective techniques not known to the masses.

Are you a victim of the dreaded 'thank you page' syndrome?

A visitor comes to your site, subscribes to your newsletter, and you send them to a page that looks similar to this:

----------------------------------------------------------
Your subscription to our newsletter has been confirmed.

Thank you for subscribing.

Please click on this link to return back to our site:

http://www.yoursite.com
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Does this look familiar? If so, try to resist the urge to slap yourself in the head.

This mistake is costing you an extra 40-50+ subscribers each day. Feel the pain that is building in the pit of your stomach? Go grab a bottle of Pepto Bismol, I'll wait. This is very painful stuff to hear I'm sure.

I don't want to see you suffer any longer than you already have. So let me reveal my little secret.

Many top Internet marketers use what is called "Co-registration" to build their lists quickly.

You can implement this technique easily with little to no cost, in a matter of hours.

To use this strategy effectively, you first need to find at least five publishers with newsletters similar to yours.

Once you have found suitable newsletters to exchange subscription information with, you will simply place your JV partner's information on your "Thank You" page.

You can see an example of how it is done by viewing my newsletter thank you page. Once a visitor subscribes to my newsletter, they are sent to this page:

http://www.freeclassifiedlinks.com/elitesuccess.html

As you can see, my new subscriber now has an opportunity to subscribe to all of my partners' newsletters.

The new subscriber then places a checkmark by the publications that interest him or her, and clicks subscribe. Voila! I have just sent my JV partners a new subscriber.

Do you see how powerful this is? If you get ten publishers to JV with you and each of them sends you five new subscribers per day, that is an extra fifty new subscribers each day!

Using this technique alone, you will add another 1500+ subscribers each month to your newsletter.

Since building your list is the single most important thing that you should be doing online, adopting this strategy will easily help you to increase your circulation and sales.

The money, as they say, is in the list.

I have made a list of resources to help you create your co-registration strategy at:

http://www.freeclassifiedlinks.com/tyresources.html

By implementing co-registration into your overall marketing strategy, you will be one step closer to becoming the successful marketer you always dreamed you could be.


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Jason Tarasi publishes the reciprocal links newsletter "Elite Links"

Subscribe now and I will show you how to use reciprocal links to generate over 500,000+ visitors a year to your Website, without spending a dime

Benefits to RSS

Benefits to RSS

Copyright 2004 Sharon Housley

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user's choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed
Articles are often placed into feeds to alert readers when
new articles and content are available. The feed entry is
typically an article summary or introduction. Readers can
then ascertain if the article is of interest and read
further.
Forum Feed
Many forums now have add-ons that allow participants to
receive forum posts via RSS. The RSS feeds often will show
the latest discussion topics; if users are interested they
simply click to enter the forum to participate in the
discussion. As the topic is updated they will see new
entries in the RSS feed.
Schedule Feed
Schools, clubs and organizations will often use feeds to
communicate meeting times, places and events that might be
occurring. The RSS feeds are often used to publicize
events, notify the community of schedule changes or meeting
agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to
deliver their latest specials and discounted offers. Some
online retailers have taken this a step further, allowing
users to create their own feeds based on keywords or
phrases.

For example, this service will generate a URL than can be
entered into a news reader. The feed is updated each time
an item is added to Amazon that meets the specified
criteria or keywords - Amazon Search Feed -
http://www.oxus.net/amazon/

Ego / News Monitoring
Companies or individuals interested in receiving headline
news based on a specific brand or keyword can use RSS feeds
to monitor news sources.

For example, users can use the following tool to create a
feed that will allow them to receive filtered news from
Google News. They will only receive items related to a
specific keyword or phrase they setup -
http://www.justinpfister.com/gnewsfeed.php

Industry-Specific RSS Feed Uses Include:
Technical professionals in specific industries have also
developed RSS feeds as way to market, promote or
communicate within their specific industries. In many
cases, this has expanded their reach and increased
communication with current and prospective customers and
clients.

RSS feeds can be used by realtors to communicate the time
and location for open houses, announce new property
listings or promote decreased mortgage rates. Content feeds
can also be used by universities to communicate sports
scores or event schedules. Computer service professionals
can create feeds to notify clients of potential security
breaches, virus risks or outbreaks. Ultimately, RSS is
molded to meet the communication needs of many sectors.
Consider how RSS can benefit your business and supplement
your communication needs.

RSS feed creation tool for publishers interested in
creating fresh content - FeedForAll -
http://www.feedforall.com

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Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net and FeedForAll
http://www.feedforall.com .

Are You Walking the Talk?

Are You Walking the Talk?

Copyright 2004 Diane Hughes

I saw a television commercial the other day. It actually made me laugh out loud. It wasn't funny "ha ha," it was funny ironic. A local telephone service provider was singing its own praises about what wonderful service it provided. "Yeah, sure!" I thought. I used to live in the area that this particular provider covered, and I know for a fact their service is anything but wonderful.

Many online business owners commit this same sin. They make a point to tell their visitors what exceptional service they'll receive, how quick they'll be responded to, how innovative their products are, or a hundred other promises.
Then, when a complaint comes in, or phone messages are left, nothing happens. They don't walk the talk.

How many times has it happened to you personally? You ordered a product or service from the 'Net. You had a problem or a simple question. You called the customer service number (or sent an email) and. nothing. How did you feel? Most likely irritated, frustrated, and taken advantage of.

Yes, it's extremely popular to give claims of customer service right now. The 'Net has suffered from "Wild, Wild West" syndrome far too long and surfers are demanding the attention they deserve. However, simply making claims will do you more harm than good.

Don't promise what you can't deliver. Before putting claims of any kind on your site, consider these tips:

1. If you say your product/service "will" do something, make darn sure it does. every time!

2. If you offer "24/7 service" be prepared to answer emails or phone calls cheerfully and graciously at 3:00am when someone overseas phones you.

3. If you make claims of giving "100% satisfaction guaranteed" refunds, get ready to fork over the money without asking any questions whatsoever. "I wasn't satisfied" is all the customer has to tell you to take advantage of your offer.

4. UNDER promise and OVER deliver. If you "think" you can get back to customers within 24 hours, tell them it will take 48 hours. This way, when you call them sooner, they'll be thrilled with the attentive service you offer.

5. Stop and think. Before putting any claims on your site - service, delivery, refunds, product features, service benefits. ANY claims - have an outside party check behind you. Does it work? Is it fast? Are you cheerful? Will it actually wake me up, start the coffee, and heat the water for my shower all at the same time? If not, don't put it in your copy.

Online customers have had enough. They are paying more attention online and expecting more from the Web businesses they deal with. Above all - use ethics, manners, and good common sense in your business dealings. Stand behind what you say.

When you do, you'll find the profits from your long-term relationships and the increase in your reputation will far outweigh any short-term sales trends.

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Diane C. Hughes * ProBizTips.com


FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

10 Cool Ways To Attract People To Your Web Site

10 Cool Ways To Attract People To Your Web Site

Copyright 2004 William Fredrick

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live"
information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site.
You could offer your knowledge via e-mail or by telephone.
People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

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Bud Fredrick
http://marketing-insiders.com